More About LABELS
Labels was born out of a desire to bring luxury apparel and accessories to the women of Savannah, GA. Labels was founded by two women with strong fashion sensibility and abounding passion for people. Out of an idea and a will to deliver more affordable “looks” to family, friends, and locals- Labels On Liberty was created.
This January Labels on Liberty moved from the iconically sweet green door shop to an upscale Drayton Towers boutique store front, and rebranded as LABELS. Same fabulous mission—but a growing journey that will be bringing more and more to the Low Country designer fashion lovers!
We are here to help you find the perfect piece for your wardrobe and leave feeling better than you arrived!
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Lulu Ward
Owner/Founder
Lulu is a local fashionista who lives and breathes to make connections with anyone she meets! With knowledge and experience in multiple industries, she found her one true calling- affordable fashion.
Born in Savannah, GA, Lulu has remained and raised her five children (okay, fashion is the second calling next to her kids). Prior to conceiving Labels On Liberty, Lulu could be found helping her daughter and friends find the perfect outfit for any occasion! Lulu lives by the mantra- a bit of unexpected fun or color elevates every outfit.
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Georgia (Gigi) Keys
Owner
Gigi is a true Savannah soul! Raised in the historic city, Gigi returned to pursue her passion of connecting with others through fashion and commonalities. Gigi is the mother of two boys who she raised on the rivers of Savannah. Gigi enjoys spending her time on the water and in the city with her family and friends- her hometown offers the best of both worlds!
Gigi is devoted to serving Savannah locals and visitors at Labels On Liberty and, connecting with them through their consignment experience.
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Smith Olmstead
LABELS Lead Sales and Floor Management
Smith Olmstead Smith is an alumnae of St. Vincent’s Academy, and stumbled upon labels while shopping after school one day.
Deciding to work at Labels was a no brainer after working in retail in previous years. Smith has been with Labels for the past two years and enjoys helping patrons find the perfect outfit. Smith was born in Savannah, and now attends Longwood University in Virginia, but continues to work for Labels when she is back in Savannah.
She loves the mission of Labels and hopes that others enjoy sustainable, affordable, high quality fashion that we offer in our store.
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Mary Ruth Crouse
Marketing/Social Planning
Mary is a fellow business owner and loves helping woman owned businesses grow within their communities and social platforms.
She is originally from Huntsville, Alabama, and worked in customer service and retail through college. Mary graduated from Troy University with a bachelors in Psychology, and has since had many creative endeavors that keep evolving her passion for helping women have more than the average shopping experience. To her, creating a space that FEELS exactly as it is showcased in social media is so important, and she loves showcasing the beautiful space and inventory within Labels on our social platforms.
If you’d like to book a day to pop up with us or have an idea for a possible collaboration, contact Mary via email in our contact page!
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Mary Ricks
LABELS Sales Associate
A Savannah native and the youngest of four children, Mary Ricks brings a bright energy and natural sense of style to the Labels team. Currently a senior at St. Vincent’s Academy, Mary joined Labels in 2026 and quickly became an invaluable part of our store family. Known for her warm personality, strong work ethic, and eye for fashion, Mary loves helping clients discover pieces that make them feel confident, beautiful, and uniquely themselves.
Whether she’s assisting customers on the sales floor, creating beautiful displays, or supporting the team behind the scenes, she approaches every task with enthusiasm and professionalism.
Mary’s kindness, reliability, and genuine love for people make her a favorite among both clients and coworkers. We are grateful to have her as part of the Labels family and look forward to watching her continue to grow and thrive.

